公开(公告)号：US11134305B2

公开(公告)日：2021-09-28

申请号：US16835635

申请日：2020-03-31

Applicant: Roku, Inc.

Inventor： Andrew Laurence Ashbacher ,  Steven Michael Cormie ,  Stefanos Christakis Liassides ,  Matthew George Grover ,  Matthew Simon Pearce

IPC: H04N21/439 ,  G06F3/16 ,  H04N21/485 ,  H04N21/845 ,  H04N21/44

Abstract: In one aspect, a method includes receiving first content at a content-presentation device and presenting the first content, the first content comprising a first audio-content component. The content-presentation device may receive second content comprising a second audio-content component. The content-presentation device may determine a switch time at which to switch from presenting the first content to presenting the second content. During a first time interval prior to the switch time and ending at the switch time, the volume of the first audio-content component may be decreased to zero. At the switch time, the content-presentation device may switch from presenting the first content to presenting the second content. During a second time interval beginning at the switch time and ending at a second time after the switch time, the volume of the second audio-content component may be increased from zero to a non-zero volume level.

公开(公告)号：US12212795B2

公开(公告)日：2025-01-28

申请号：US18500313

申请日：2023-11-02

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/24 ,  H04N21/266

Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respective probability of that content-presentation device successfully performing a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel. The method also includes using at least the determined probabilities as a basis to select, from among the content-presentation devices in the identified group, a subgroup of content-presentation devices. The method also includes performing actions that facilitate causing each of at least some of the content-presentation devices in the selected subgroup to perform a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel.

公开(公告)号：US12075108B2

公开(公告)日：2024-08-27

申请号：US17386257

申请日：2021-07-27

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/442 ,  H04N21/462 ,  H04N21/482 ,  H04N21/81 ,  H04N21/845 ,  H04N21/858

CPC classification number: H04N21/266 ,  H04N21/262 ,  H04N21/4825 ,  H04N21/812 ,  H04N21/8456 ,  H04N21/8586

Abstract: In one aspect, a method includes a content-presentation device determining first and second intervals during which presentation of received content is modifiable, and transmitting first and second requests for first and second supplemental content. A link to content in a playlist may be received, the playlist including first supplemental content followed immediately by second supplemental content. The link may be used to retrieve the first supplemental content, which may be presented in a first modification operation during the first interval. Before completing the first modification operation, the content-presentation device may use the link to start retrieving the second supplemental content for a second modification operation scheduled immediately following the first modification operation, and may determine that while less than a threshold portion of the first modification operation remains incomplete, retrieval of the second supplemental content is also incomplete. The content-presentation device may then unschedule the second content-modification operation.

公开(公告)号：US11962839B2

公开(公告)日：2024-04-16

申请号：US17720985

申请日：2022-04-14

Applicant: ROKU, INC.

Inventor： Matthew George Grover ,  Stefanos Christakis Liassides

IPC: H04N21/84 ,  H04N21/262 ,  H04N21/431

CPC classification number: H04N21/4316 ,  H04N21/26258 ,  H04N21/84

Abstract: In one aspect, a method is disclosed. The method includes identifying, by a content-presentation device, an upcoming content modification opportunity on an identified channel, where the identified upcoming content modification opportunity relates to a modifiable content-segment. The method also includes receiving, by the content-presentation device, the modifiable content-segment. The method further includes performing, by the content-presentation device, a set of operations to prepare the content-presentation device to perform a content-modification operation in connection with the identified upcoming content modification opportunity on the identified channel. The method additionally includes receiving, by the content-presentation device, an instruction to operate in a test mode. The method also includes responsive to receiving the instruction, outputting, by the content-presentation device, for presentation the modifiable content-segment without a modification that relates to supplemental content. The method further includes transmitting, by the content-presentation device, reporting data related to the performed set of operations.

公开(公告)号：US11722715B2

公开(公告)日：2023-08-08

申请号：US17828623

申请日：2022-05-31

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/236 ,  H04N21/647 ,  H04N21/462 ,  H04N21/434 ,  H04N21/2365

CPC classification number: H04N21/2365 ,  H04N21/23614 ,  H04N21/4348 ,  H04N21/4621 ,  H04N21/647

Abstract: In one aspect, a method includes transmitting a request for supplemental content for use by a content-presentation device that is scheduled to perform a content-modification operation at a start-time and, in response to the request: receiving, into a first buffer of the content-presentation device, first supplemental content having a first video quality that is higher than or equal to a predefined threshold, and receiving, into a second, different buffer of the content-presentation device, second supplemental content having a second video quality lower than the predefined threshold. The method also includes within a predefined time period before the start-time, determining whether an entirety of the first supplemental content has been received into the first buffer. The method also includes based on the determination, selecting supplemental content from a set of supplemental content that includes the first and second supplemental content, and performing the content-modification operation using the selected supplemental content.

公开(公告)号：US11418835B2

公开(公告)日：2022-08-16

申请号：US16835935

申请日：2020-03-31

Applicant: Roku, Inc.

Inventor： Matthew George Grover ,  Stefanos Christakis Liassides ,  Matthew Simon Pearce

IPC: H04N21/431 ,  H04N21/4402 ,  H04N21/485 ,  H04N21/262

Abstract: In one aspect, a method includes receiving, by a content-management system and from a content-presentation device, a request for supplemental content, such as a replacement advertisement. The content-management system may then determine a technical characteristic of the content-presentation device and select supplemental content based at least in part on at least the determined technical characteristic of the content-presentation device. The content-management system may then cause the selected supplemental content to be transmitted to the content-presentation device to facilitate the content-presentation device performing a content modification operation.

公开(公告)号：US20220253898A1

公开(公告)日：2022-08-11

申请号：US17229117

申请日：2021-04-13

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: G06Q30/02 ,  H04N21/81

Abstract: A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.

公开(公告)号：US11381864B2

公开(公告)日：2022-07-05

申请号：US16934974

申请日：2020-07-21

Applicant: Roku, Inc.

Inventor： Matthew George Grover ,  Stefanos Christakis Liassides ,  Steven Michael Cormie

IPC: H04N21/2668 ,  H04H60/29 ,  H04N21/266 ,  H04N21/262 ,  H04N21/234

Abstract: In one aspect, a method includes (i) accessing broadcast-schedule data associated with a channel; (ii) using the accessed broadcast-schedule data to identify an upcoming content-modification opportunity on the channel; and (iii) responsive to identifying the upcoming content-modification opportunity on the channel, performing an action to facilitate performing a content-modification operation related to the identified upcoming content-modification opportunity on the channel, wherein performing the action comprises causing in-band message data to be inserted into at least a portion of a content segment that is being transmitted by a content-distribution system on the channel.

公开(公告)号：US20220159317A1

公开(公告)日：2022-05-19

申请号：US16951180

申请日：2020-11-18

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/2365 ,  H04N21/647 ,  H04N21/236 ,  H04N21/434 ,  H04N21/462

Abstract: In one aspect, a method includes transmitting a request for supplemental content for use by a content-presentation device that is scheduled to perform a content-modification operation at a start-time and, in response to the request: receiving, into a first buffer of the content-presentation device, first supplemental content having a first video quality that is higher than or equal to a predefined threshold, and receiving, into a second, different buffer of the content-presentation device, second supplemental content having a second video quality lower than the predefined threshold. The method also includes within a predefined time period before the start-time, determining whether an entirety of the first supplemental content has been received into the first buffer. The method also includes based on the determination, selecting supplemental content from a set of supplemental content that includes the first and second supplemental content, and performing the content-modification operation using the selected supplemental content.

公开(公告)号：US20220141505A1

公开(公告)日：2022-05-05

申请号：US17508158

申请日：2021-10-22

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: H04N21/234 ,  H04N21/2343 ,  H04N21/81 ,  H04N21/235

Abstract: A method and system for aligning the duration of supplemental content with the duration of modifiable content in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes identifying a supplemental content segment to replace the modifiable content segment and selecting from a predefined set of multiple different-duration versions of the identified supplemental content segment, a particular instance of the identified supplemental content segment based on the particular instance of the identified supplemental content segment having a duration closest to the determined duration of the modifiable content segment. The method further includes causing the selected particular instance of the identified supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the supplemental content segment with the particular instance of the identified supplemental content segment.