公开(公告)号：US11924480B2

公开(公告)日：2024-03-05

申请号：US17691386

申请日：2022-03-10

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/234 ,  H04N21/24 ,  H04N21/262

CPC classification number: H04N21/23424 ,  H04N21/2405 ,  H04N21/26291

Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes using, at least in part, an amount of content-presentation devices in the identified group as a basis to determine an amount of system resources to request. The method also includes requesting the determined amount of system resources for use in performing actions that facilitate at least a portion of the content-presentation devices in the identified group performing respective content-modification operations.

公开(公告)号：US11917231B2

公开(公告)日：2024-02-27

申请号：US17508195

申请日：2021-10-22

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: H04N21/234 ,  H04N21/262 ,  H04N21/431 ,  H04N21/44 ,  H04N21/4402 ,  H04N21/81 ,  H04N21/2343

CPC classification number: H04N21/26283 ,  H04N21/2343 ,  H04N21/23424 ,  H04N21/812

Abstract: A method and system for adjustment of replacement content duration in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes selecting a supplemental content segment based on the selected supplemental content segment having a duration within a predefined threshold range of the determined duration of the modifiable content segment. The example method further includes altering the duration of the selected supplemental content segment to be the same as the duration of the modifiable content segment. And, the example method includes causing the altered supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the modifiable content segment with the altered supplemental content segment.

公开(公告)号：US11843813B2

公开(公告)日：2023-12-12

申请号：US18058190

申请日：2022-11-22

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/24 ,  H04N21/266

CPC classification number: H04N21/262 ,  H04N21/24 ,  H04N21/266

Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respective probability of that content-presentation device successfully performing a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel. The method also includes using at least the determined probabilities as a basis to select, from among the content-presentation devices in the identified group, a subgroup of content-presentation devices. The method also includes performing actions that facilitate causing each of at least some of the content-presentation devices in the selected subgroup to perform a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel.

公开(公告)号：US20220360840A1

公开(公告)日：2022-11-10

申请号：US17868258

申请日：2022-07-19

Applicant: ROKU, INC.

Inventor： Matthew George Grover ,  Stefanos Christakis Liassides ,  Matthew Simon Pearce

IPC: H04N21/431 ,  H04N21/4402 ,  H04N21/485 ,  H04N21/262

Abstract: In one aspect, a method includes receiving, by a content-management system and from a content-presentation device, a request for supplemental content, such as a replacement advertisement. The content-management system may then determine a technical characteristic of the content-presentation device and select supplemental content based at least in part on at least the determined technical characteristic of the content-presentation device. The content-management system may then cause the selected supplemental content to be transmitted to the content-presentation device to facilitate the content-presentation device performing a content modification operation.

公开(公告)号：US11494803B2

公开(公告)日：2022-11-08

申请号：US17229117

申请日：2021-04-13

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N21/81

Abstract: A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.

公开(公告)号：US20220295123A1

公开(公告)日：2022-09-15

申请号：US17828623

申请日：2022-05-31

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/2365 ,  H04N21/647 ,  H04N21/462 ,  H04N21/434 ,  H04N21/236

Abstract: In one aspect, a method includes transmitting a request for supplemental content for use by a content-presentation device that is scheduled to perform a content-modification operation at a start-time and, in response to the request: receiving, into a first buffer of the content-presentation device, first supplemental content having a first video quality that is higher than or equal to a predefined threshold, and receiving, into a second, different buffer of the content-presentation device, second supplemental content having a second video quality lower than the predefined threshold. The method also includes within a predefined time period before the start-time, determining whether an entirety of the first supplemental content has been received into the first buffer. The method also includes based on the determination, selecting supplemental content from a set of supplemental content that includes the first and second supplemental content, and performing the content-modification operation using the selected supplemental content.

公开(公告)号：US20220256233A1

公开(公告)日：2022-08-11

申请号：US17351976

申请日：2021-06-18

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/439 ,  G10L25/57 ,  H04N21/44 ,  H04N21/442 ,  H04N21/81 ,  H04N21/258

Abstract: Methods and systems for volume-level detection in content-modification system are disclosed. A content-modification system may make a first determination that a content-presentation device is receiving particular programming content on a given channel. The particular content may include a program segment immediately followed by an advertising segment. A second determination may be made that the content-presentation device remains tuned to the given channel during a time interval spanning a transition between the program segment and the advertising segment. An indication may be received from the content-presentation device of a first volume level of audio during a portion of the time interval prior, and leading up, to the transition, and a second volume level of audio during a portion of the time interval after to the transition. A comparison of the first and second volume levels may be made, and used as a basis for selecting and scheduling future additional advertising segments.

公开(公告)号：US11381855B2

公开(公告)日：2022-07-05

申请号：US16951180

申请日：2020-11-18

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/2365 ,  H04N21/647 ,  H04N21/462 ,  H04N21/434 ,  H04N21/236

Abstract: In one aspect, a method includes transmitting a request for supplemental content for use by a content-presentation device that is scheduled to perform a content-modification operation at a start-time and, in response to the request: receiving, into a first buffer of the content-presentation device, first supplemental content having a first video quality that is higher than or equal to a predefined threshold, and receiving, into a second, different buffer of the content-presentation device, second supplemental content having a second video quality lower than the predefined threshold. The method also includes within a predefined time period before the start-time, determining whether an entirety of the first supplemental content has been received into the first buffer. The method also includes based on the determination, selecting supplemental content from a set of supplemental content that includes the first and second supplemental content, and performing the content-modification operation using the selected supplemental content.

公开(公告)号：US20220141515A1

公开(公告)日：2022-05-05

申请号：US17508195

申请日：2021-10-22

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/2343 ,  H04N21/81 ,  H04N21/234

Abstract: A method and system for adjustment of replacement content duration in content modification operations. An example method includes determining a duration of a modifiable content segment in a media sequence being received by a content-presentation device. The example method then includes selecting a supplemental content segment based on the selected supplemental content segment having a duration within a predefined threshold range of the determined duration of the modifiable content segment. The example method further includes altering the duration of the selected supplemental content segment to be the same as the duration of the modifiable content segment. And, the example method includes causing the altered supplemental content segment to be transmitted to the content-presentation device to facilitate dynamic replacement of the modifiable content segment with the altered supplemental content segment.

公开(公告)号：US20210360305A1

公开(公告)日：2021-11-18

申请号：US17386257

申请日：2021-07-27

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/266 ,  H04N21/81 ,  H04N21/262 ,  H04N21/482 ,  H04N21/858 ,  H04N21/845

Abstract: In one aspect, a method includes a content-presentation device determining first and second intervals during which presentation of received content is modifiable, and transmitting first and second requests for first and second supplemental content. A link to content in a playlist may be received, the playlist including first supplemental content followed immediately by second supplemental content. The link may be used to retrieve the first supplemental content, which may be presented in a first modification operation during the first interval. Before completing the first modification operation, the content-presentation device may use the link to start retrieving the second supplemental content for a second modification operation scheduled immediately following the first modification operation, and may determine that while less than a threshold portion of the first modification operation remains incomplete, retrieval of the second supplemental content is also incomplete. The content-presentation device may then unschedule the second content-modification operation.