公开(公告)号：US11164214B2

公开(公告)日：2021-11-02

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.