公开(公告)号：US20140214790A1

公开(公告)日：2014-07-31

申请号：US13840380

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

IPC: G06F17/30

CPC classification number: G06F16/9535 ,  G06F16/93

Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。