Abstract:
A method for displaying an aggregate count of endorsements is provided, including the following method operations: processing a request for an online resource from a mobile device, the online resource being associated with an object, the online resource including an endorsement mechanism; sending the online resource to the mobile device; processing an input from a user triggering the endorsement mechanism, to define an endorsement of the object by the user; updating an aggregate count of endorsements of the object to include the endorsement of the object by the user; sending the updated aggregate count of endorsements to the social display device for display on the social display device.