Media Planning Tool
    13.
    发明申请
    Media Planning Tool 审中-公开

    公开(公告)号:US20170083941A1

    公开(公告)日:2017-03-23

    申请号:US14860995

    申请日:2015-09-22

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0255 G06Q30/0275

    Abstract: An advertising system stores records of web publishers accessed by each of a plurality of users of the online system, where the records indicate for each of the web publishers which of the users have accessed sites of the web publisher. A set of users targeted by an advertiser for receiving one or more advertisements from the advertiser is received. Using the stored records, one or more web publishers are selected to recommend to the advertiser for publishing the one or more advertisements targeted to the set of users. The web publishers are selected using a likelihood of the target users accessing content provided by the selected publishers based on the target users having previously accessed sites of the web publishers. The one or more selected web publishers are recommended to the advertiser for bidding to present ads to the target users.

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