公开(公告)号：US20130304658A1

公开(公告)日：2013-11-14

申请号：US13945615

申请日：2013-07-18

Applicant: Facebook, Inc.

Inventor： Ding Zhou ,  Pierre Moreels

IPC: G06Q10/10 ,  G06Q50/00

CPC classification number: G06N5/04 ,  G06Q10/06398 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q50/01

Abstract: User profile information for a user of a social networking system is inferred based on information about user profile of the user's connections in the social networking system. The inferred user profile attributes may include age, gender, education, affiliations, location, and the like. To infer a value of a user profile attribute, the system may determine an aggregate value based on the attributes of the user's connections. A confidence score may also be associated with the inferred attribute value. The set of connections analyzed to infer a user profile attribute may depend on the attribute, the types of connections, and the interactions between the user and the connections. The inferred attribute values may be used to update the user's profile and to determine information relevant to the user to be presented to the user (e.g., targeting advertisements to the user based on the user's inferred attributes).

Abstract translation: 基于关于用户在社交网络系统中的连接的用户简档的信息来推断用于社交网络系统的用户的用户简档信息。 推断的用户简档属性可以包括年龄，性别，教育，附属，位置等。 为了推断用户简档属性的值，系统可以基于用户连接的属性来确定聚合值。 置信度分数也可能与推断的属性值相关联。 分析用于推断用户配置文件属性的一组连接可能取决于属性，连接类型以及用户与连接之间的交互。 推断的属性值可以用于更新用户的简档并且确定与要呈现给用户的用户相关的信息（例如，基于用户推断的属性来定位到用户的广告）。