公开(公告)号：US20150112796A1

公开(公告)日：2015-04-23

申请号：US14057388

申请日：2013-10-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

Abstract translation: 用于在呈现内容期间确定用户参与度的系统，方法和计算机可读存储介质。 系统首先在客户端设备收集与用户会话相关联的数据。 接下来，系统通过对数据应用参与预测规则来在用户会话期间预测用户参与度。 系统可以通过对数据应用一个或多个参与预测规则来预测演示的各个部分的各个用户参与度。 然后，该系统基于用户参与级别呈现邀请内容。

公开(公告)号：US20140310091A1

公开(公告)日：2014-10-16

申请号：US13863848

申请日：2013-04-16

Applicant: APPLE INC.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06F3/0482 ,  G06F3/04842 ,  G06Q30/0246

Abstract: The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user.

Abstract translation: 所公开的技术解决了本领域中基于描述选择的选择信号来确定邀请内容项目的选择是意外的还是有意的需要。 例如，选择信号可以是选择点，响应时间，多个选择计数，选择​​的上下文，用户偏好数据等。对选择的响应可以基于选择是确定为意外还是有意的。 如果选择被确定为有意的，则响应可以是与邀请内容项的选择相关联的常规响应，即注册用于计费的选择并向用户呈现次要内容。 如果选择被确定为意外，则可以忽略该选择。 因此，选择不会注册用于计费目的，次要内容将不会呈现给用户。