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    Targeting customer segments
    11.
    发明授权
    Targeting customer segments 有权

    公开(公告)号：US09881320B2

    公开(公告)日：2018-01-30

    申请号：US14289118

    申请日：2014-05-28

    Applicant: Apple Inc.

    Inventor： Thomas Alsina ,  David T. Wilson ,  Sagar A. Joshi ,  Subash Sundaresan

    IPC: G06Q30/02

    CPC classification number: G06Q30/0255

    Abstract: Systems, methods, and computer-readable storage media for targeting segments of customers. A system maps users to targeting segments based on a respective purchase history of the users, and receives a segment identifier from a server, the segment identifier to be associated with a targeting segment from the targeting segments for anonymously identifying the targeting segment. Next, the system associates the segment identifier with the targeting segment and users mapped to the targeting segment, and sends, to the server, the segment identifier and unique user identifiers of the users mapped to the targeting segment associated with the segment identifier, the unique user identifiers masking respective identities of the users from the server and the segment identifier masking an identity of the targeting segment associated with the segment identifier. The system then instructs the server to deliver selected invitational content to at least one unique user identifier associated with the segment identifier.

    Revisiting content history
    12.
    发明授权
    Revisiting content history 有权
    重新审视内容记录

    公开(公告)号：US09552359B2

    公开(公告)日：2017-01-24

    申请号：US14186965

    申请日：2014-02-21

    Applicant: Apple Inc.

    Inventor： Thomas Alsina ,  Kenley Sun ,  David T. Wilson ,  Sagar A. Joshi ,  Nicholas James Paulson ,  Arvind S. Shenoy

    IPC: G06F17/30

    CPC classification number: G06F17/30053 ,  G06F17/30029

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

    Abstract translation: 作为媒体站的一部分呈现给用户帐户的内容项可以被记录在可以被请求并呈现给用户帐户的内容历史索引中。 内容历史可以使用户能够重新访问包含在内容历史中的内容项目和/或提供关于内容项目的反馈。 返回给用户的内容项的版本可以基于用于请求内容项的客户端设备。 例如，在其移动设备上呈现内容项目的用户可以稍后请求重新访问其PC上的内容项目并且接收最适合于由PC呈现的内容项目的版本，而不是在 移动设备。

    Presentation Of Media Content Based On Computing Device Context
    13.
    发明申请
    Presentation Of Media Content Based On Computing Device Context 审中-公开
    基于计算设备背景的媒体内容呈现

    公开(公告)号：US20160358230A1

    公开(公告)日：2016-12-08

    申请号：US14728791

    申请日：2015-06-02

    Applicant: Apple Inc.

    Inventor： David T. Wilson ,  Thomas Alsina

    IPC: G06Q30/02

    CPC classification number: G06Q30/0277

    Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for determining a context of a client device and selecting media content items to present at the client device based on their compatibility with the context. The context is based at least on the co-presentation rules associated with the content previously presented at the client device. Available media content items, such as invitational content items are evaluated with respect to the context, and presented according to their compatibility with at least a present context at the client device.

    Abstract translation: 本文公开了用于确定客户端设备的上下文的系统，方法和非暂时的计算机可读存储介质，并且基于它们与上下文的兼容性来选择在客户端设备上呈现的媒体内容项目。 上下文至少基于与先前在客户端设备上呈现的内容相关联的共同呈现规则。 关于上下文来评估诸如邀请内容项之类的可用媒体内容项目，并根据它们与客户端设备上的至少一个当前上下文的兼容性来呈现。

    MANAGEMENT OF INVITATIONAL CONTENT DURING BROADCASTING OF MEDIA STREAMS
    14.
    发明申请
    MANAGEMENT OF INVITATIONAL CONTENT DURING BROADCASTING OF MEDIA STREAMS 审中-公开
    媒体流程广播中的邀请内容管理

    公开(公告)号：US20150245110A1

    公开(公告)日：2015-08-27

    申请号：US14186764

    申请日：2014-02-21

    Applicant: Apple Inc.

    Inventor： Thomas Alsina ,  David T. Wilson ,  Kenley Sun ,  Sagar A. Joshi

    IPC: H04N21/81 ,  H04N21/435

    CPC classification number: H04N21/858 ,  H04N21/4722

    Abstract: Systems, methods, and computer-readable storage media for managing invitational content associated with broadcast media streams. Metadata is added to a broadcast media stream, in the form of tags, which can be used to present and track invitational content items in the broadcast media stream. The metadata in the tags can then be used, along with device information to generate notifications which can be utilized to generate exposure statistics for the media stream. In some configurations, the tags can be configured to invoke the presentation of an additional invitational content item.

    Abstract translation: 用于管理与广播媒体流相关联的邀请内容的系统，方法和计算机可读存储介质。 将元数据添加到标签形式的广播媒体流中，该标签可用于呈现和跟踪广播媒体流中的邀请内容项目。 然后可以使用标签中的元数据以及设备信息来生成可用于生成媒体流的曝光统计的通知。 在一些配置中，标签可被配置为调用附加邀请内容项目的呈现。

    INVITATIONAL CONTENT ATTRIBUTION
    15.
    发明申请
    INVITATIONAL CONTENT ATTRIBUTION 审中-公开
    邀请内容属性

    公开(公告)号：US20150242885A1

    公开(公告)日：2015-08-27

    申请号：US14186301

    申请日：2014-02-21

    Applicant: Apple Inc.

    Inventor： Thomas Alsina ,  David T. Wilson ,  Kenley Sun

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06Q30/0244

    Abstract: Systems, methods, and computer-readable storage media for invitational content attribution. The system tracks a user's conversion of an item of invitational content and correlates the user's conversion with a previously-served impression based on a token of information associated with the previously-served impression, wherein the token of information includes a unique identifier associated with the previously-served impression and a timestamp corresponding to a time of impression. The system then reports the previously-served impression as being correlated to the user's conversion.

    Abstract translation: 用于邀请内容归因的系统，方法和计算机可读存储介质。 该系统跟踪用户对邀请内容项的转换，并且基于与之前提供的印象相关联的信息的令牌将用户的转换与先前的展示相关联，其中信息的标记包括与之前的服务的相关联的唯一标识符 - 显示的印象和对应于印象时间的时间戳。 然后，系统会将以前提供的展示次数与用户的转化相关联。

    REVISITING CONTENT HISTORY
    16.
    发明申请
    REVISITING CONTENT HISTORY 有权

    公开(公告)号：US20210149942A1

    公开(公告)日：2021-05-20

    申请号：US17075625

    申请日：2020-10-20

    Applicant: Apple Inc.

    Inventor： Thomas Alsina ,  Kenley Sun ,  David T. Wilson ,  Sagar A. Joshi ,  Nicholas James Paulson ,  Arvind S. Shenoy

    IPC: G06F16/438 ,  G06F16/435

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

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