Segmenting Users Based on User Engagement
    11.
    发明申请

    公开(公告)号:US20190373070A1

    公开(公告)日:2019-12-05

    申请号:US16427659

    申请日:2019-05-31

    Applicant: Apple Inc.

    Abstract: In some implementations, a server device can segment users based on user engagement with an application on a user device. For example, server device can receive user event data from many user devices indicating user activities with respect to the application and/or content presented by the application. The server device can generate user engagement segments based on the received user event data. The server device can generate predictive models for each user engagement segment based on the received user event data. The server device can determine which particular user engagement segments a particular user is associated with based on user event data associated with the particular user and/or the predictions generated by the predictive models. The application on the user device associated with the particular user can then be configured according to the user engagement segments associated with the particular user.

    Multi-Language Grouping of Content Items Based on Semantically Equivalent Topics

    公开(公告)号:US20200302121A1

    公开(公告)日:2020-09-24

    申请号:US16818894

    申请日:2020-03-13

    Applicant: Apple Inc.

    Abstract: In some implementations, a computing device can present a multi-language grouping of topics. For example, the computing device can determine a primary and secondary language for a user of the computing device. The computing device can request configuration that includes a tag language mapping that can be used to translate topic tags corresponding to the secondary language to topic tags corresponding to the primary language. When the computing device receives tagged content items associated with the secondary language, the computing device can translate the secondary language tags corresponding to the tagged content items into semantically equivalent topic tags in the primary language. The computing device can then group primary language content items and secondary language content items into multi-language groupings based on the topics corresponding to the translated content item tags. The computing device can then present the multi-language topic groupings of content items.

    Segmenting users based on user engagement

    公开(公告)号:US10681162B2

    公开(公告)日:2020-06-09

    申请号:US16427659

    申请日:2019-05-31

    Applicant: Apple Inc.

    Abstract: In some implementations, a server device can segment users based on user engagement with an application on a user device. For example, server device can receive user event data from many user devices indicating user activities with respect to the application and/or content presented by the application. The server device can generate user engagement segments based on the received user event data. The server device can generate predictive models for each user engagement segment based on the received user event data. The server device can determine which particular user engagement segments a particular user is associated with based on user event data associated with the particular user and/or the predictions generated by the predictive models. The application on the user device associated with the particular user can then be configured according to the user engagement segments associated with the particular user.

    Document Selection and Display Based on Detected Viewer Preferences

    公开(公告)号:US20170199942A1

    公开(公告)日:2017-07-13

    申请号:US15273943

    申请日:2016-09-23

    Applicant: Apple Inc.

    Abstract: Some embodiments of the invention provide a method that detects document attribute preferences for viewing documents (e.g., articles) on a device. The method displays several documents on a display screen of the device, with each document having one or more associated attributes. In some embodiments, different documents can be associated with the same attribute or the same number of attributes, or can be associated with different attributes or a different number of attributes. In some embodiments, the method detects viewer interactions with one or more displayed documents, and based on these interactions, computes attribute scores for several attributes associated with a number of the documents. The computed attribute scores in some embodiments identify a preference ranking for attributes associated with the documents. As further describe below, some embodiments use the computed attribute scores to select subsequent documents for display on the device and/or to arrange the display of subsequent documents on the device.

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