公开(公告)号：US12045275B2

公开(公告)日：2024-07-23

申请号：US17075625

申请日：2020-10-20

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  Kenley Sun ,  David T. Wilson ,  Sagar A. Joshi ,  Nicholas James Paulson ,  Arvind S. Shenoy

IPC: G06F16/438 ,  G06F16/435

CPC classification number: G06F16/4387 ,  G06F16/435

Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

公开(公告)号：US09369840B2

公开(公告)日：2016-06-14

申请号：US14185797

申请日：2014-02-20

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  David T. Wilson ,  Kenley Sun ,  Sagar Joshi

IPC: H04W4/02

CPC classification number: H04W4/021 ,  H04L67/306 ,  H04W4/025

Abstract: Systems, methods, and computer-readable storage media for invitational content geofencing. A system first sends, to a server location data associated with the system, the location data being calculated at the system. The system then receives a listing of places of interest within a geofence including a geographical perimeter for identifying places of interest in the listing, the geofence being based on the location data associated with the system. Next, the system selects a place of interest from the listing based on a location of the system. The system then presents a content item associated with the place of interest.

Abstract translation: 用于邀请内容地理围栏的系统，方法和计算机可读存储介质。 系统首先将与系统相关联的数据发送到在系统处计算的位置数据。 然后，系统接收地理围栏内的兴趣点列表，包括用于识别列表中的兴趣点的地理边界，地理围栏基于与系统相关联的位置数据。 接下来，系统基于系统的位置从列表中选择兴趣点。 然后，系统呈现与兴趣点相关联的内容项。

公开(公告)号：US20160110764A1

公开(公告)日：2016-04-21

申请号：US14885465

申请日：2015-10-16

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

Abstract: The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

Abstract translation: 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

公开(公告)号：US09183247B2

公开(公告)日：2015-11-10

申请号：US13938880

申请日：2013-07-10

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/30386 ,  G06F17/30185 ,  G06F17/30867 ,  G06Q30/02

Abstract: Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

Abstract translation: 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与模式相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。

公开(公告)号：US20130124305A1

公开(公告)日：2013-05-16

申请号：US13734730

申请日：2013-01-04

Applicant: Apple Inc.

Inventor： Jason James St. Pierre ,  Ravikiran Chittari ,  Kenley Sun

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00 ,  G06Q30/0601 ,  G06Q30/0641

Abstract: The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

公开(公告)号：US10810250B2

公开(公告)日：2020-10-20

申请号：US15379060

申请日：2016-12-14

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  Kenley Sun ,  David T. Wilson ,  Sagar A. Joshi ,  Nicholas James Paulson ,  Arvind S. Shenoy

IPC: G06F16/435 ,  G06F16/438

Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

公开(公告)号：US09552359B2

公开(公告)日：2017-01-24

申请号：US14186965

申请日：2014-02-21

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  Kenley Sun ,  David T. Wilson ,  Sagar A. Joshi ,  Nicholas James Paulson ,  Arvind S. Shenoy

IPC: G06F17/30

CPC classification number: G06F17/30053 ,  G06F17/30029

Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

Abstract translation: 作为媒体站的一部分呈现给用户帐户的内容项可以被记录在可以被请求并呈现给用户帐户的内容历史索引中。 内容历史可以使用户能够重新访问包含在内容历史中的内容项目和/或提供关于内容项目的反馈。 返回给用户的内容项的版本可以基于用于请求内容项的客户端设备。 例如，在其移动设备上呈现内容项目的用户可以稍后请求重新访问其PC上的内容项目并且接收最适合于由PC呈现的内容项目的版本，而不是在 移动设备。

公开(公告)号：US20150245110A1

公开(公告)日：2015-08-27

申请号：US14186764

申请日：2014-02-21

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  David T. Wilson ,  Kenley Sun ,  Sagar A. Joshi

IPC: H04N21/81 ,  H04N21/435

CPC classification number: H04N21/858 ,  H04N21/4722

Abstract: Systems, methods, and computer-readable storage media for managing invitational content associated with broadcast media streams. Metadata is added to a broadcast media stream, in the form of tags, which can be used to present and track invitational content items in the broadcast media stream. The metadata in the tags can then be used, along with device information to generate notifications which can be utilized to generate exposure statistics for the media stream. In some configurations, the tags can be configured to invoke the presentation of an additional invitational content item.

Abstract translation: 用于管理与广播媒体流相关联的邀请内容的系统，方法和计算机可读存储介质。 将元数据添加到标签形式的广播媒体流中，该标签可用于呈现和跟踪广播媒体流中的邀请内容项目。 然后可以使用标签中的元数据以及设备信息来生成可用于生成媒体流的曝光统计的通知。 在一些配置中，标签可被配置为调用附加邀请内容项目的呈现。

公开(公告)号：US20150242885A1

公开(公告)日：2015-08-27

申请号：US14186301

申请日：2014-02-21

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  David T. Wilson ,  Kenley Sun

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0244

Abstract: Systems, methods, and computer-readable storage media for invitational content attribution. The system tracks a user's conversion of an item of invitational content and correlates the user's conversion with a previously-served impression based on a token of information associated with the previously-served impression, wherein the token of information includes a unique identifier associated with the previously-served impression and a timestamp corresponding to a time of impression. The system then reports the previously-served impression as being correlated to the user's conversion.

Abstract translation: 用于邀请内容归因的系统，方法和计算机可读存储介质。 该系统跟踪用户对邀请内容项的转换，并且基于与之前提供的印象相关联的信息的令牌将用户的转换与先前的展示相关联，其中信息的标记包括与之前的服务的相关联的唯一标识符 - 显示的印象和对应于印象时间的时间戳。 然后，系统会将以前提供的展示次数与用户的转化相关联。

公开(公告)号：US20150237472A1

公开(公告)日：2015-08-20

申请号：US14185797

申请日：2014-02-20

Applicant: Apple Inc.

Inventor： Thomas Alsina ,  David T. Willson ,  Kenley Sun ,  Sagar Joshi

IPC: H04W4/02

CPC classification number: H04W4/021 ,  H04L67/306 ,  H04W4/025

Abstract: Systems, methods, and computer-readable storage media for invitational content geofencing. A system first sends, to a server location data associated with the system, the location data being calculated at the system. The system then receives a listing of places of interest within a geofence including a geographical perimeter for identifying places of interest in the listing, the geofence being based on the location data associated with the system. Next, the system selects a place of interest from the listing based on a location of the system. The system then presents a content item associated with the place of interest.

Abstract translation: 用于邀请内容地理围栏的系统，方法和计算机可读存储介质。 系统首先将与系统相关联的数据发送到在系统处计算的位置数据。 然后，系统接收地理围栏内的兴趣点列表，包括用于识别列表中的兴趣点的地理边界，地理围栏基于与系统相关联的位置数据。 接下来，系统基于系统的位置从列表中选择兴趣点。 然后，系统呈现与兴趣点相关联的内容项。