Abstract:
Disclosed are database-related systems, apparatus, methods and computer program products for processing personal preferences submitted by users regarding feed items of a social network feed of a social networking system. In some implementations, personal preference data received from computing devices associated with users of the social networking system is monitored. The personal preference data indicates personal preferences submitted by the users to apply to selected feed items of the social network feed. The personal preference data indicates that each user feels positive or negative about information indicated by a selected feed item. A characteristic of the personal preference data is assessed. At least one computing action is determined to perform based on the assessed characteristic and on the personal preference data.