公开(公告)号：US08788338B1

公开(公告)日：2014-07-22

申请号：US13932766

申请日：2013-07-01

Applicant: Yahoo! Inc.

Inventor： Bruno Fernandez Ruiz ,  Scott J. Gaffney ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy ,  Aharon Lavi

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/0241 ,  G06Q30/0247

Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数，在流中排序广告项目和内容项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式，广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。