公开(公告)号：US20150100438A1

公开(公告)日：2015-04-09

申请号：US14320280

申请日：2014-06-30

Applicant: Yahoo! Inc.

Inventor： Jon Malkin ,  Mihajlo Grbovic ,  Prabhakar Krishnamurthy ,  Karthikeyan Mariappan ,  Hirakendu Das

IPC: G06Q30/02 ,  H04L12/24

CPC classification number: G06Q30/0277

Abstract: Methods and apparatuses for delivering advertisements with electronic content provided over a network and, more specifically, to techniques for selecting among advertisements that are competing for a slot associated with electronic content that is to be delivered over a network, are presented herein. Selecting among advertisements that are competing for a slot is based, at least in part, on an estimated latency for each advertisement. The estimated latency of an advertisement is a prediction of what latency will be experienced if the advertisement is served. The estimated latency may be used as one of the parameters for determining which competing advertisement to place in a slot, where advertisements that are associated with low estimated latencies are favored. For example, if all other parameters are equal, a selection mechanism selects advertisement X over advertisement Y, if the estimated latency for advertisement X is less than the estimated latency of advertisement Y.

Abstract translation: 本文提供了用于通过网络提供的具有电子内容的广告的广告的方法和装置，更具体地，涉及用于在竞争与通过网络传送的电子内容相关联的时隙中竞争的广告之中进行选择的技术。 在竞争时隙的广告中选择至少部分地基于每个广告的估计延迟。 广告的估计等待时间是预测如果广告被服务将会经历什么延迟。 估计的等待时间可以被用作用于确定放置在时隙中的竞争广告的参数之一，其中与低估计延迟相关联的广告是有利的。 例如，如果所有其他参数相等，则如果广告X的估计等待时间小于广告Y的估计等待时间，则选择机制选择广告X上的广告X.