公开(公告)号：US20170004524A1

公开(公告)日：2017-01-05

申请号：US14788227

申请日：2015-06-30

Applicant: Yahoo! Inc.

Inventor： Lin MA ,  Giovanni GARDELLI ,  Gaurav DHAGE

IPC: G06Q30/02

CPC classification number: G06Q30/0245 ,  G06Q30/0267 ,  G06Q30/0269

Abstract: Systems and methods are provided for mobile campaign optimization without knowing user identity. The system includes circuitry configured to obtain mobile application data about a mobile application from at least one mobile device. The system includes circuitry configured to generate a mobile application profile for the mobile application using the mobile application data. The system further includes circuitry configured to select at least one mobile application to show a mobile advertisement in the at least one mobile application at least partially using the mobile application profile.

Abstract translation: 提供系统和方法用于移动广告系列优化，而不需要了解用户身份。 该系统包括被配置为从至少一个移动设备获得关于移动应用的移动应用数据的电路。 该系统包括被配置为使用移动应用数据生成用于移动应用的移动应用简档的电路。 该系统还包括被配置为选择至少一个移动应用以至少部分地使用移动应用简档在至少一个移动应用中显示移动广告的电路。