公开(公告)号：US20140025486A1

公开(公告)日：2014-01-23

申请号：US14016220

申请日：2013-09-02

Applicant: Yahoo! Inc.

Inventor： Michael Bigby ,  Britton Glasser ,  Adam Taisch ,  Andy Atherton ,  Harry Fung

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0264 ,  G06Q30/0272

Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.

Abstract translation: 用于调度广告的方法包括以下步骤：估计导致用户对多个广告合同中的每一个的响应的递送的广告印象的相应部分，估计每个广告合同的每个印象的值，以及调度 合同下的广告行在下一个可用的广告窗口具有最高的每次展示的价值。