公开(公告)号：US20140172583A1

公开(公告)日：2014-06-19

申请号：US13713617

申请日：2012-12-13

Applicant: YAHOO! INC.

Inventor： Sarah Sosiak ,  Roger William Graves

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0273 ,  G06Q50/01

Abstract: Methods and systems for enabling advertisers to purchase sponsored content from third party networks (e.g., social networks), and displaying the sponsored content on websites on a different network are disclosed. The method includes enabling an advertiser to select sponsored content that is served to users on a first advertising network. The advertiser may be requested to pay a premium to a second advertising network to serve the sponsored content on a website which is part of the second advertising network. The advertiser may select the website and the second advertising network, and the sponsored content may be served to users on the advertiser selected website on the second advertising network.

Abstract translation: 公开了用于使广告客户从第三方网络（例如，社交网络）购买赞助内容以及在不同网络上的网站上显示赞助内容的方法和系统。 该方法包括使广告商能够选择在第一广告网络上向用户提供的赞助内容。 可能请求广告商向第二广告网络支付费用，以在作为第二广告网络的一部分的网站上服务赞助的内容。 广告商可以选择网站和第二广告网络，并且可以在第二广告网络上的广告商选择的网站上向用户提供赞助的内容。

公开(公告)号：US20140180836A1

公开(公告)日：2014-06-26

申请号：US13724793

申请日：2012-12-21

Applicant: YAHOO! INC.

Inventor： Sarah Sosiak ,  Roger William Graves ,  Michael John Kerns, JR. ,  Steven McClelland

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: Techniques are provided, relating to online advertising, in which a special link, which may be a short link, associated with an advertiser, may be provided to a user on a first Web page, such as on a social networking related Web site. The special link may be part of an advertisement or communication from the advertiser. If the user clicks on or otherwise activates the special link, a branded version of a second Web page, including particular content, may be presented to the user, which includes a particular advertisement of the advertiser. Users who arrive at the second Web page via links other than special links will be presented with a non-branded version of the Web page, which does not include the particular advertisement of the advertiser. The particular content may be pre-selected by the advertiser, such as part of a content set associated with an advertising campaign.

Abstract translation: 提供了与在线广告相关的技术，其中可以在诸如在社交网络相关网站上的第一网页上向用户提供与广告商相关联的特定链接（可以是短链接）。 特殊链接可以是广告商的广告或通信的一部分。 如果用户点击或以其他方式激活特殊链接，则包括特定内容的第二网页的品牌版本可以被呈现给包括广告商的特定广告的用户。 通过不同于特殊链接的链接到达第二网页的用户将会看到网页的非品牌版本，不包括广告商的特定广告。 特定内容可以由广告商预先选择，例如与广告活动相关联的内容集的一部分。