公开(公告)号：US20150039424A1

公开(公告)日：2015-02-05

申请号：US13953870

申请日：2013-07-30

Applicant: YAHOO! INC

Inventor： Sundeep Narravula ,  Rahul Chugh ,  Supreeth Rao ,  Shivakumar Ningappa

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0257

Abstract: Disclosed is a system and method for providing automated micro-targeted advertisements to a small group of engaged users based on the users' interactions with each other. The systems and methods disclosed provide relevant advertisements to members of a small targeted online group, where the members of the group share common interests, behaviors, preferences, online activities, and the like. The advertisements include calls to action for a receiving user to consummate a transaction, which encourages product (or brand) engagement by specifically identifying friends (or other users who have an established relationship with the user) that may be interested in a product, thereby, providing an initial dialogue between the friends over the targeted product.

Abstract translation: 公开了一种系统和方法，用于基于用户彼此的相互作用向一小组已接触的用户提供自动化微目标广告。 所公开的系统和方法向小型针对性在线小组的成员提供相关广告，其中该组的成员具有共同的兴趣，行为，偏好，在线活动等。 广告包括接收用户完成交易的行动呼吁，其通过专门识别可能对产品感兴趣的朋友（或与用户建立关系的其他用户）来鼓励产品（或品牌）参与， 在目标产品之间提供朋友之间的初步对话。

公开(公告)号：US20140229289A1

公开(公告)日：2014-08-14

申请号：US13766553

申请日：2013-02-13

Applicant: YAHOO! INC.

Inventor： Supreeth Hosur Nagesh Rao ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Rahul Chugh

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241

Abstract: In one embodiment, a group of two or more individuals may be identified. A group profile associated with the group of two or more individuals may be obtained. One or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals may be identified based, at least in part, upon the group profile. The one or more content items and/or one or more advertisements may be provided for access by the group of two or more individuals.

Abstract translation: 在一个实施方案中，可以鉴定一组两个或多个个体。 可以获得与两个或更多个体的组相关联的组轮廓。 可以至少部分地基于组简档来识别适合于向两个或更多个人的组呈现的一个或多个内容项和/或一个或多个广告。 可以提供一个或多个内容项目和/或一个或多个广告用于由两个或更多个人的组访问。