Dynamic Triggering and Processing of a Purchase Based on Computer Detection of Media Object

    公开(公告)号:US20250086687A1

    公开(公告)日:2025-03-13

    申请号:US18464617

    申请日:2023-09-11

    Applicant: Roku, Inc.

    Abstract: A method and system for processing a purchase based on image recognition in a video stream being presented by a computing system. A method includes receiving a first user-input defining a first user-request to pause presentation of the video stream, and, responsive to the first user-input, pausing by the computing system the presentation of the video stream at a video frame. Further, the method includes detecting based on computer-vision analysis of the video frame, at least one object depicted by the video frame. Additionally, the method includes correlating the detected object with at least one purchasable item and presenting a prompt for purchase of the at least one purchasable item. Also, the method includes receiving a second user-input requesting to purchase a given one of the at least one purchasable item and processing, responsive to receiving the second user-input, a purchase of the given purchasable item for the user.

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