公开(公告)号：US20130278734A1

公开(公告)日：2013-10-24

申请号：US13924548

申请日：2013-06-22

Applicant: QUALCOMM Incorporated

Inventor： Ruiduo Yang ,  Mark H. Feldman ,  Donald W. Gillies ,  Rajat Gupta ,  Aleksandra L. Krstic ,  Kun Zhang ,  Anubha Jayaswal ,  Peter Andic

IPC: G06Q30/02 ,  H04N13/04

CPC classification number: G06Q30/0241 ,  G06Q30/02 ,  H04N13/366

Abstract: A method and system for generating and tracking dynamic advertisements within a program, such as a video game, running on a portable computing device (PCD) are described. The method and system include receiving a call from the program for a texture and reviewing an identifier associated with the texture. A graphics driver determines if the identifier associated with the texture matches an identifier in a texture database. The graphics driver then selects a dynamic advertisement from a texture database if the identifier associated with the texture matches the identifier in the texture database. The graphics driver issues commands to the graphics processor so that dynamic advertisement is presented on a screen display. The graphics driver then determines if a video object produced by the program blocks a portion of the dynamic advertisement present on the screen display.

Abstract translation: 描述了在便携式计算设备（PCD）上运行的诸如视频游戏的程序内生成和跟踪动态广告的方法和系统。 该方法和系统包括从程序接收关于纹理的调用并且查看与纹理相关联的标识符。 图形驱动程序确定与纹理相关联的标识符是否与纹理数据库中的标识符匹配。 然后，如果与纹理相关联的标识符与纹理数据库中的标识符匹配，则图形驱动程序从纹理数据库中选择动态广告。 图形驱动程序向图形处理器发出命令，使得在屏幕显示上呈现动态广告。 然后，图形驱动程序确定由程序产生的视频对象是否阻挡存在于屏幕显示上的动态广告的一部分。