公开(公告)号：US09282354B2

公开(公告)日：2016-03-08

申请号：US13661003

申请日：2012-10-25

Applicant: QUALCOMM Incorporated

Inventor： Charles Nung Lo ,  Michael G Luby

IPC: H04N7/16 ,  H04N21/258 ,  H04N21/61 ,  H04W4/06 ,  H04W4/08 ,  H04W76/00 ,  H04L29/08 ,  H04L29/06 ,  H04W28/08

CPC classification number: H04N21/25841 ,  H04L29/06326 ,  H04L29/06523 ,  H04L67/306 ,  H04L67/325 ,  H04N21/61 ,  H04W4/06 ,  H04W4/08 ,  H04W28/08 ,  H04W76/40

Abstract: Techniques are provided for content delivery via on-demand mobile broadcast service. For example, there is provided a method operable by a network entity, such as a Broadcast-Multicast Service Center (BM-SC), that may involve receiving a request for content, and performing predictive analysis of at least one of the requested content or user information to target content to at least two user equipments (UEs) in a coverage area. The method may involve providing at least one of the requested content or the targeted content via an on-demand mobile broadcast service. The targeted content may include at least one of supplemental content related to the requested content or targeted advertising.

Abstract translation: 提供了通过点播移动广播服务进行内容传送的技术。 例如，提供了一种可由诸如广播 - 多播服务中心（BM-SC）的网络实体操作的方法，其可以涉及接收对内容的请求，并且对所请求的内容中的至少一个进行预测分析， 用户信息以将内容定位到覆盖区域中的至少两个用户设备（UE）。 该方法可以涉及经由点播移动广播服务提供所请求的内容或目标内容中的至少一个。 目标内容可以包括与所请求的内容或目标广告相关的补充内容中的至少一个。