INCREMENTAL COST PREDICTION FOR USER TREATMENT SELECTION

    公开(公告)号:US20230325856A1

    公开(公告)日:2023-10-12

    申请号:US18186141

    申请日:2023-03-17

    CPC classification number: G06Q30/0202

    Abstract: An online system computes an incremental cost prediction for each of a set of user-treatment pairs to select a set of treatments to apply to users to satisfy a predicted interaction gap. The online system generates a set of candidate user-treatment pairs that each include user data for a user of the online system and treatment data for a treatment of a set of treatments. The online system computes an incremental interaction prediction and a treatment cost prediction for each of the candidate user-treatment pairs by applying an incremental interaction model to the user data and the treatment data in each user-treatment pair. The online system computes incremental cost predictions for each of the user-treatment pairs based on the computed incremental interaction predictions and treatment cost predictions and selects which users to apply treatments to and which treatments to apply to those users based on the incremental cost predictions.

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