公开(公告)号：US20160189235A1

公开(公告)日：2016-06-30

申请号：US14584065

申请日：2014-12-29

Applicant: Facebook, Inc.

Inventor： Surupa Biswas ,  Komal Kashiramka ,  Xin Liu ,  Jianyong Xiao ,  Matthew Clark Turpin

IPC: G06Q30/02

Abstract: An online advertising system stores advertisement placements and an advertisement campaign that is associated with the advertisement placements. The advertisement campaign includes a plurality of advertisement sets that each are associated with a respective set of selection rules. A request for an advertisement is received from a publishing system, the request specifying an advertisement placement and including advertisement selection information. The advertisement campaign is identified based in part on the advertisement placement, and an advertisement set is selected based in part on the selection information and a set of selection rules associated with the advertisement set. A creative group within the selected advertisement set is selected based on the selection rules, and an advertisement within the selected created group is selected using portions of the advertisement selection information and asset parameters associated with the advertisements in the selected creative group. The selected advertisement is provided to fill the advertisement placement.

Abstract translation: 在线广告系统存储与广告刊登位置相关联的广告刊登位置和广告活动。 广告活动包括多个广告集，每个广告集都与相应的一组选择规则相关联。 从发布系统接收到广告请求，该请求指定广告布置并包括广告选择信息。 部分地基于广告布局来识别广告活动，并且部分地基于选择信息和与广告集相关联的一组选择规则来选择广告集。 基于选择规则选择所选广告集内的广告组，并且使用与所选择的广告组中的广告相关联的广告选择信息和资产参数的部分来选择所选择的创建组内的广告。 提供所选广告以填补广告位置。