公开(公告)号：US10740789B2

公开(公告)日：2020-08-11

申请号：US14965497

申请日：2015-12-10

Applicant: Facebook, Inc.

Inventor： David Paul Capel ,  Harsh Doshi ,  Benjamin Casey Roberts

IPC: G06Q30/02

Abstract: An advertising system provides advertisements to client devices. To select advertisements, the advertising system identifies previously selected advertisements to determine which presentations of the advertisement are still in-flight and have not yet resulted in conversion event. The advertising system predicts total advertising spend based on the in-flight advertisements, and adjusts a paced bid for the advertisement by determining whether the estimated total advertising spend, reflecting predicted in-flight advertisements, is above or below an expected spending to reach a budget for the advertising campaign, which may increase or decrease the paced bid.

公开(公告)号：US20170169465A1

公开(公告)日：2017-06-15

申请号：US14965497

申请日：2015-12-10

Applicant: Facebook, Inc.

Inventor： David Paul Capel ,  Harsh Doshi ,  Benjamin Casey Roberts

IPC: G06Q30/02

Abstract: An advertising system provides advertisements to client devices. To select advertisements, the advertising system identifies previously selected advertisements to determine which presentations of the advertisement are still in-flight and have not yet resulted in conversion event. The advertising system predicts total advertising spend based on the in-flight advertisements, and adjusts a paced bid for the advertisement by determining whether the estimated total advertising spend, reflecting predicted in-flight advertisements, is above or below an expected spending to reach a budget for the advertising campaign, which may increase or decrease the paced bid.