公开(公告)号：US20170026678A1

公开(公告)日：2017-01-26

申请号：US15216035

申请日：2016-07-21

Applicant: Cox Enterprises, Inc.

Inventor： Bradley R. Smith ,  Shereta Williams ,  Ron Curtis ,  Lawrence Catchpole

IPC: H04N21/2547 ,  H04N21/81 ,  H04N21/234

CPC classification number: H04N21/2547 ,  G06F17/30905 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0272 ,  H04N5/44543 ,  H04N21/23424 ,  H04N21/472 ,  H04N21/47214 ,  H04N21/482 ,  H04N21/812

Abstract: Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold. The method may include generating a first predicted advertisement inventory indicative of advertisement inventory at the traffic system server for a second future time period.

Abstract translation: 公开了用于优化电视广告库存选择的系统，方法和计算机可读介质。 在一个实施例中，一种方法可以包括从业务系统服务器接收一组可用的广告资源，其中从与业务系统服务器通信的硬件组件接收可用广告资源的集合。 该方法可以包括识别表示第一未来时间段的结束的广告资源中的未来的广告，接收由交通系统服务器指示计划的电视节目和历史电视节目的交通系统调度，以及确定前一个 从历史电视节目和计划电视节目中选择的交通系统调度部分满足库存预测阈值。 该方法可以包括在第二未来时间段生成指示在交通系统服务器处的广告库存的第一预测广告库存。

公开(公告)号：US09986275B2

公开(公告)日：2018-05-29

申请号：US15216035

申请日：2016-07-21

Applicant: Cox Enterprises, Inc.

Inventor： Bradley R. Smith ,  Shereta Williams ,  Ron Curtis ,  Lawrence Catchpole

IPC: H04N21/2547 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/81 ,  G06F17/30 ,  H04N21/472 ,  H04N21/482 ,  H04N5/445 ,  G06Q10/08

CPC classification number: H04N21/2547 ,  G06F17/30905 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0272 ,  H04N5/44543 ,  H04N21/23424 ,  H04N21/472 ,  H04N21/47214 ,  H04N21/482 ,  H04N21/812

Abstract: Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold. The method may include generating a first predicted advertisement inventory indicative of advertisement inventory at the traffic system server for a second future time period.