公开(公告)号：US20240054614A1

公开(公告)日：2024-02-15

申请号：US18553640

申请日：2022-03-10

Applicant: BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY

Inventor： Douglas WILLIAMS ,  Ian KEGEL ,  Brahim ALLAN ,  Martin TRIMBY ,  Luke PILGRIM

IPC: G06T5/50 ,  G06T3/40 ,  G06T7/11 ,  G06V10/44

CPC classification number: G06T5/50 ,  G06T3/40 ,  G06T7/11 ,  G06V10/44 ,  G06V2201/07 ,  G06T2207/20221

Abstract: Methods and systems for deciding whether, when, for how long, and/or where insertable image content will be displayed on top of a video presentation (i.e. existing image content) are disclosed. This can be for the imminent placement of insertable image content or a delayed placement of insertable image content. The decision making process depends upon the generation of a ‘cool map’. A cool map is a weighted map of the screen real estate that shows the areas that it would be practical to place insertable image content.