公开(公告)号：US20130124305A1

公开(公告)日：2013-05-16

申请号：US13734730

申请日：2013-01-04

Applicant: Apple Inc.

Inventor： Jason James St. Pierre ,  Ravikiran Chittari ,  Kenley Sun

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00 ,  G06Q30/0601 ,  G06Q30/0641

Abstract: The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

公开(公告)号：US20140101548A1

公开(公告)日：2014-04-10

申请号：US13646558

申请日：2012-10-05

Applicant: APPLE INC.

Inventor： Thomas Alsina ,  Scott Forstall ,  Eswar Priyadarshan ,  Jayasurya Vadrevu ,  Lucas Newman ,  Todd Michael Teresi ,  Scott Witt ,  Jason James St. Pierre ,  Kenley Sun

IPC: G06F3/01

CPC classification number: H04N21/4307 ,  H04N21/23424 ,  H04N21/812

Abstract: A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, “now back to the music,” can be presented just prior to playback of the media item.

Abstract translation: 媒体频道可以包括媒体项目和邀请内容包的组合。 在播放媒体频道的某个时刻，可以呈现邀请内容包。 响应于在呈现邀请内容包期间检测到交互式段触发事件的发生，可以同时呈现邀请内容交互区段和下一个媒体项目。 这可以通过将媒体信道分成多个流（例如音频流和可视流）并且在第一流内的媒体项目的第一流和元素内呈现交互式段的元素来实现。 为了降低用户可以将邀请内容与媒体项目相等的可能性，可以在播放媒体项目之前呈现保险杠内容项，例如说“现在回到音乐”的音频。

公开(公告)号：US20130132189A1

公开(公告)日：2013-05-23

申请号：US13734726

申请日：2013-01-04

Applicant: Apple Inc.

Inventor： Jason James St. Pierre ,  Ravikiran Chittari ,  Kenley Sun

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00 ,  G06Q30/0601 ,  G06Q30/0641

Abstract: The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

Abstract translation: 本技术允许通过将呈现给用户的令牌标识项目存储在在线商店应用的局部发生的cookie jar内，来可靠地和准确地跟踪邀请内容的转换。 当从网上商店进行购买或下载时，Cookie将被发送到在线商店，这可以与购买或下载与令牌相匹配。 因此，转换可以在完成时被跟踪。