公开(公告)号：US08812494B2

公开(公告)日：2014-08-19

申请号：US13734723

申请日：2013-01-04

Applicant: Apple Inc.

Inventor： Eswar Priyadershan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

IPC: G06F7/00 ,  G07F17/30

CPC classification number: G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

Abstract: Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

Abstract translation: 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

公开(公告)号：US20130132391A1

公开(公告)日：2013-05-23

申请号：US13734723

申请日：2013-01-04

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

IPC: G06F17/30

CPC classification number: G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

Abstract: Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

Abstract translation: 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

公开(公告)号：US20160110764A1

公开(公告)日：2016-04-21

申请号：US14885465

申请日：2015-10-16

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

Abstract: The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

Abstract translation: 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

公开(公告)号：US09183247B2

公开(公告)日：2015-11-10

申请号：US13938880

申请日：2013-07-10

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/30386 ,  G06F17/30185 ,  G06F17/30867 ,  G06Q30/02

Abstract: Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

Abstract translation: 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与模式相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。

公开(公告)号：US20130304748A1

公开(公告)日：2013-11-14

申请号：US13938880

申请日：2013-07-10

Applicant: Apple Inc.

Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

IPC: G06F17/30

CPC classification number: G06F17/30386 ,  G06F17/30185 ,  G06F17/30867 ,  G06Q30/02

Abstract: Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

Abstract translation: 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与图案相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。