公开(公告)号：US11488223B1

公开(公告)日：2022-11-01

申请号：US17217768

申请日：2021-03-30

Applicant: Amazon Technologies, Inc.

Inventor： Syama Prasad Suprasadachandran Pillai ,  Vishal Mangesh Shanbhag ,  Sundar Rajan Ranganathan ,  Anoop Putheth Balakrishnan ,  Surya Vara Prasad Vishnubotla

IPC: G06Q30/00 ,  G06Q30/06 ,  G06Q30/02 ,  G06F16/248 ,  G06F16/2457 ,  G06V10/40 ,  G06V30/10

Abstract: A user interface (UI) feature assists users in comparing items and making purchase decisions. One or more attributes for results of a search query are dynamically identified and ranked for presentation within the UI so that a user easily compares products based on features of interest. Additionally, other content of the UI, such as product images, rankings, etc. are dynamically ranked based on the search query and/or user context and presented in an order of relevance so that the user quickly identifies information for making meaningful shopping decisions.