公开(公告)号：US12058389B2

公开(公告)日：2024-08-06

申请号：US17576489

申请日：2022-01-14

Applicant: Amazon Technologies, Inc.

Inventor： Varun Ram ,  William Dirks ,  Meera Jindal ,  Sierra Anderson ,  John Cowgill ,  Kenneth Victor Chamberlin ,  Mark DeSpain ,  Matthew Brinkley ,  Khawaja Salman Shams ,  Alex Xiaoye Zhang

IPC: H04N21/234 ,  H04L65/612 ,  H04L65/75 ,  H04N19/40 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04L65/762 ,  H04N19/40 ,  H04N21/812 ,  H04L65/612

Abstract: Dynamic transcoding can be used to provide supplemental content, selected to be played during breaks in a stream of primary content, that has the same format as the primary content. It can be desirable to provide supplemental content that is personalized. This may include additional content or advertising that may be of interest or relevance to a viewer. In many instances, the supplemental content will come from a different source and thus can be in a different format. Approaches in accordance with various embodiments can take advantage of dynamic transcoding of the supplemental content to provide properly formatted supplemental content through the same stream as the primary content. A custom manifest can be provided to the media player that points to the transcoded supplemental content. At an appropriate break in the playback, the media player can use the manifest to obtain the formatted supplemental content.

公开(公告)号：US20220141507A1

公开(公告)日：2022-05-05

申请号：US17576489

申请日：2022-01-14

Applicant: Amazon Technologies, Inc.

Inventor： Varun Ram ,  William Dirks ,  Meera Jindal ,  Sierra Anderson ,  John Cowgill ,  Kenneth Victor Chamberlin ,  Mark DeSpain ,  Matthew Brinkley ,  Khawaja Salman Shams ,  Alex Xiaoye Zhang

IPC: H04N21/234 ,  H04N19/40 ,  H04L65/60 ,  H04N21/81

Abstract: Dynamic transcoding can be used to provide supplemental content, selected to be played during breaks in a stream of primary content, that has the same format as the primary content. It can be desirable to provide supplemental content that is personalized. This may include additional content or advertising that may be of interest or relevance to a viewer. In many instances, the supplemental content will come from a different source and thus can be in a different format. Approaches in accordance with various embodiments can take advantage of dynamic transcoding of the supplemental content to provide properly formatted supplemental content through the same stream as the primary content. A custom manifest can be provided to the media player that points to the transcoded supplemental content. At an appropriate break in the playback, the media player can use the manifest to obtain the formatted supplemental content.

公开(公告)号：US11228792B1

公开(公告)日：2022-01-18

申请号：US15957101

申请日：2018-04-19

Applicant: Amazon Technologies, Inc.

Inventor： Varun Ram ,  William Dirks ,  Meera Jindal ,  Sierra Anderson ,  John Cowgill ,  Kenneth Victor Chamberlin ,  Mark DeSpain ,  Matthew Brinkley ,  Khawaja Salman Shams ,  Alex Xiaoye Zhang

IPC: H04N21/234 ,  H04N19/40 ,  H04L29/06 ,  H04N21/81

Abstract: Dynamic transcoding can be used to provide supplemental content, selected to be played during breaks in a stream of primary content, that has the same format as the primary content. It can be desirable to provide supplemental content that is personalized. This may include additional content or advertising that may be of interest or relevance to a viewer. In many instances, the supplemental content will come from a different source and thus can be in a different format. Approaches in accordance with various embodiments can take advantage of dynamic transcoding of the supplemental content to provide properly formatted supplemental content through the same stream as the primary content. A custom manifest can be provided to the media player that points to the transcoded supplemental content. At an appropriate break in the playback, the media player can use the manifest to obtain the formatted supplemental content.