公开(公告)号：US09342842B2

公开(公告)日：2016-05-17

申请号：US13854462

申请日：2013-04-01

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0249 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract translation: 基于上下文切换上下文分类法的用于移动广告的系统，方法和非暂时计算机可读存储介质。 系统收集与设备相关联的使用数据。 基于使用数据，系统确定切换上下文信道和切换上下文趋势，其中切换上下文信道通过信道分类定义用户的移动，并且其中切换上下文趋势定义用户在一段时间内的活动。 接下来，系统基于切换上下文信道和切换上下文趋势生成分类模型。 然后，该系统基于分类模型记录邀请内容的活动。

公开(公告)号：US20150100920A1

公开(公告)日：2015-04-09

申请号：US14045688

申请日：2013-10-03

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06F3/0482 ,  G06F3/0487 ,  G06F3/0484

CPC classification number: G06Q50/01 ,  G06Q30/0241

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for presenting companion content along with invitational content. The companion content can present the user with a listing of alternate invitational content items that, upon selection, can be presented in place of the invitational content item being presented. The companion content provides the user with an opportunity to modify the invitational content item presented to the user, as well as enables an interested user to view as many invitational content items as desired. For example, in some embodiments, a user can extend the invitational content presented by selecting alternate invitational content items to view. If a user selection to view an alternate invitational content item is not received within a predetermined period of time, the invitational content can end and any paused primary content can be resumed.

Abstract translation: 公开了用于呈现伴随内容以及邀请内容的系统，方法和非暂时的计算机可读存储介质。 伴随内容可以向用户呈现备选邀请内容项目的列表，其可以在选择时被呈现以代替正在呈现的邀请内容项目。 伴随内容为用户提供修改呈现给用户的邀请内容项目的机会，并且使感兴趣的用户能够根据需要查看尽可能多的邀请内容项目。 例如，在一些实施例中，用户可以通过选择要查看的替代邀请内容项来扩展呈现的邀请内容。 如果在预定时间段内没有接收到用于查看替代邀请内容项目的用户选择，则邀请内容可以结束，并且可以恢复任何暂停的主要内容。

公开(公告)号：US20140129342A1

公开(公告)日：2014-05-08

申请号：US13670272

申请日：2012-11-06

Applicant: APPLE INC.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity. The classification hierarchy can be used to aid in selecting invitational content for a placement opportunity and in determining a cost of the placement.

Abstract translation: 互动环境开发商的潜在收入来源可以在互动环境中提供赞助机会。 这些赞助机会可以通过与虚拟展示项目一起显示邀请内容来采取在交互式环境中赞助虚拟展示位置的形式。 赞助的展示机会可以预先定义。 然而，为了提高邀请内容的成功，可以根据一个或多个邀请内容放置规则实时调整展示位置机会。 此外，每个展示位置机会可以从虚拟展示位置分类层次结构指定一个或多个虚拟展示位置特征。 虚拟展示项目分类层次可以是指定特征具有伸缩特异性的虚拟展示项目的各种特征的语义层级。 分类层次结构可用于帮助选择邀请内容以进行放置机会以及确定展示位置的成本。

公开(公告)号：US20170221106A1

公开(公告)日：2017-08-03

申请号：US15484560

申请日：2017-04-11

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06F3/04842 ,  G06F3/0485 ,  G06Q30/0272

Abstract: Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.

公开(公告)号：US20150095268A1

公开(公告)日：2015-04-02

申请号：US14044124

申请日：2013-10-02

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra Phulari

IPC: G06N5/02

CPC classification number: G06Q10/06311

Abstract: The disclosed technology can utilize a task manifest to record items on a user's to do list, along with other users also associated with the task. The technology can analyze the availability of the users associated with a task, reoccurring aspects of each user's daily routine, among other data items to determine which associated user is best suited to handle a given task. In some embodiments, the present technology can also rearrange an associated user's schedule to accommodate performance of a task, remind a user assigned to a task to perform the task, and notify all associated users of new or completed tasks.

Abstract translation: 所公开的技术可以利用任务清单来记录用户的列表中的项目，以及与任务相关联的其他用户。 该技术可以分析与任务相关联的用户的可用性，重新发现每个用户的日常例程的各个方面以及其他数据项，以确定哪个相关联的用户最适合于处理给定的任务。 在一些实施例中，本技术还可以重新排列相关联的用户的调度以适应任务的性能，提醒分配给任务的用户执行任务，以及向所有相关联的用户通知新的或已完成的任务。

公开(公告)号：US20170186045A1

公开(公告)日：2017-06-29

申请号：US15460378

申请日：2017-03-16

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06F3/0482 ,  G06F16/00 ,  G06Q30/0251

Abstract: The effectiveness of targeted content delivery at a multi-user interface can be directly linked to a proper targeting of users. A way of improving targeted content delivery at a multi-user interface can be to determine which users should be targeted based on one or more criteria. The present technology provides various methodologies for selecting one or more users associated with a multi-user interface to receive targeted content. Such users can be selected based on criteria associated with a ranking or priority of the users, criteria associated with an analysis of their interactions with the multi-user interface, criteria based on their most common characteristics, or any combination thereof. The user characteristics associated with such identified used can then be utilized to determine which content should be delivered to the multi-user interface.

公开(公告)号：US20150106180A1

公开(公告)日：2015-04-16

申请号：US14055722

申请日：2013-10-16

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0222 ,  G06Q30/0257

Abstract: The subject disclosure relates to a method for providing a downloadable content item including steps for providing a variety of offset-offers for a content item, wherein each of the offset-offers is associated with a different advertising amount and cost reduction amount and receiving a user request to download the content item, the user request specifying the user's selection of an offer from among the variety offset-offers, wherein the first offer corresponds with a first advertising amount and a first cost reduction amount. In certain aspects, the method can also include steps for preparing the first content item for download by the user. In some implementations, a content management system and computer readable media are also provided.

Abstract translation: 本公开涉及一种用于提供可下载内容项的方法，该方法包括用于为内容项提供各种偏移提供的步骤，其中每个偏移提供与不同的广告量和成本降低量相关联并且接收用户 请求下载内容项目，用户请求指定用户从各种偏移报价中选择报价，其中第一报价对应于第一广告量和第一成本降低量。 在某些方面，该方法还可以包括用于准备用于用户下载的第一内容项目的步骤。 在一些实现中，还提供内容管理系统和计算机可读介质。

公开(公告)号：US20150095178A1

公开(公告)日：2015-04-02

申请号：US14043918

申请日：2013-10-02

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/06

CPC classification number: G06Q30/0605

Abstract: Systems, methods, and non-transitory computer-readable storage media for group discount pricing for mobile content. The system first provides a group invitational content associated with an item for presentation at a display, the group invitational content indicating a discount price provided for the item if a number of offers are made to purchase the item within a period of time. Next, the system receives an offer to purchase the item at the discount price according to the group invitational content. The system then sends an indication of the offer to a list of purchases associated with the group invitational content, the indication prompting the offer to be added to the list of purchases.

Abstract translation: 用于移动内容的群组折扣定价的系统，方法和非暂时性计算机可读存储介质。 系统首先提供与用于在显示器上呈现的项目相关联的组邀请内容，如果在一段时间内提供了多个提议来购买该项目，则该组邀请内容指示为该项目提供的折扣价格。 接下来，系统根据组邀请内容收到以折扣价购买商品的报价。 系统然后将提供的指示发送到与组邀请内容相关联的购买清单，该指示提示将要添加到购买列表中的提议。

公开(公告)号：US20140297407A1

公开(公告)日：2014-10-02

申请号：US13854462

申请日：2013-04-01

Applicant: APPLE INC.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0249 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract translation: 基于上下文切换上下文分类法的用于移动广告的系统，方法和非暂时计算机可读存储介质。 系统收集与设备相关联的使用数据。 基于使用数据，系统确定切换上下文信道和切换上下文趋势，其中切换上下文信道通过信道分类定义用户的移动，并且其中切换上下文趋势定义用户在一段时间内的活动。 接下来，系统基于切换上下文信道和切换上下文趋势生成分类模型。 然后，该系统基于分类模型记录邀请内容的活动。

公开(公告)号：US09652782B2

公开(公告)日：2017-05-16

申请号：US13897219

申请日：2013-05-17

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06F3/04842 ,  G06F3/0485 ,  G06Q30/0272

Abstract: Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.