A method and system relate to receiving first comments, associated with first digital content, that are submitted by a first user, and determining an opinion of the first user with respect to the first digital content based on the one or more first comments. Determining the opinion of the first user with respect to the first digital content includes parsing the one or more first comments to determine a term included in the one or more first comments, and determining the opinion based on the term. The first user is clustered with second users who share the first users opinion regarding the first digital content. Second digital content, liked by at least one of the second users and have accessed by the first user, are identified, and a recommendation identifying the second digital content is presented for display to the first user.