An adjustable support brassiere comprises traditional bra elements—a bra band with closure; left and right breast cups; and respective shoulder straps. Adjustability may comprise left and right inner support cups having inner ends pivotally attached, respectively, to the left and right breast cups, and a respective support strap having a bottom end attached at a distal (outer) end of each inner support cup, with a top end of each support strap fixedly secured to a clamp member. Each of the left and right clamp members may be releasably secured to a infinite number of positions of the shoulder strap, to cause individual lifting and reconfiguring of the left and right inner support cups to produce a desired amount of lifting to each of the woman's breasts. Adjustments may be made by a woman throughout the day to alter her appearance as desired.