Techniques and systems for assisting an author in creating content for social media (e.g., blog posts, microblogs, tweets, etc.) are disclosed, wherein hints are provided to the author as a function of social media stored in a social media knowledge store. Social media is collected and stored in a social media knowledge store according to some criteria. Upon the happening of some predetermined event, for example, relevant information is retrieved from the social media knowledge store. The relevancy of information may be a function of editing context (provided by the author) and/or social media behavior, for example. The relevant information may be translated into hints that provide an author with suggestions and/or corrections, for example. This information is provided to the author through a social media environment (e.g., an authoring tool) that may be also be capable of receiving input from the author and outputting editing context.