A display apparatus includes: a signal controller to generate first to fourth image data from first to third input image signals; a pixel to subsequently receive first to fourth data voltages corresponding to the first to fourth image data during first to fourth subframe periods; a backlight including first to third light emitting elements configured to generate light of first to third colors, respectively; and a backlight driver. The backlight driver is to selectively switch the first to third light emitting elements based on color information of the first to fourth image data, to turn on at least one of the first to third light emitting elements during each of the first to fourth subframe periods, and to switch the first to third light emitting elements to provide light of a same color to the pixel during two subframe periods from among the first to fourth subframe periods.