A method for electronically providing targeted messages can begin when a source-concealing targeted messaging system receives data items provided by a source user that define a targeted message that is to be presented within a social media context. The data items can include a set of recipients, a message body, and a set of trigger conditions indicating when the targeted message is to be presented to the recipients. The recipients can be members of a contact list of the source user within the social media system providing the social media context. Satisfaction of the trigger conditions can be monitored and the social media system can be monitored recipients. When the trigger conditions are satisfied and a recipient is currently using the social media system, the targeted message can be presented within a user interface of the social media system, such that the source user appears unaffiliated with the targeted message.