Provisioning, managing and tracking of services provided by a cloud infrastructure system are described. A subscription order request from a customer for services provided by the cloud infrastructure system is received. A separation of roles performed by different customer entities in a customer's organization when the customer subscribes to services in the cloud infrastructure system is determined. The roles relate to providing information about different portions of the subscription order by the customer entities. Upon completion of the assigned roles by the relevant customer entities, the subscription order is provisioned to the customer.