A high efficiency variable power transmitting apparatus outputs a variable power by modulating, with respect to a time axis, a high frequency signal having a constant amplitude by turning the high frequency signal ON and OFF, amplifying the variable power to satisfy a requested power level of a target device based on a supply voltage having a predetermined level, converting an alternating current (AC) voltage received from a power source to a direct current (DC) voltage, generating the supply voltage having the predetermined level based on the DC voltage, and providing the supply voltage having the predetermined level to the PA.