Invention Grant
- Patent Title: Content selection
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Application No.: US14085153Application Date: 2013-11-20
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Publication No.: US09767196B1Publication Date: 2017-09-19
- Inventor: Yefei Peng , Christopher Kenneth Harris
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30

Abstract:
Systems and methods of the present disclosure are directed generally to facilitating content selection by identifying low impact criteria. In some implementations, a data processing system accesses a data structure storing, in a memory element, a plurality of impression records. Each impression record can include one or more features and an indication of user interest corresponding to a content impression. The data processing system can identify a combination feature based on at least two of the features. The data processing system can execute a statistical model (e.g., logistic regression model) using the impression records and the combination feature. The data processing system can determine a weight for the combination feature. Responsive to the weight being less than a threshold, the data processing system can transmit an indication to disable the combination feature for selecting content associated with the plurality of impression records.
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