A display apparatus (projector) includes an evaluating section (image analysis section) that evaluates the type of 3D format in accordance with which an inputted image signal is formatted, an OSD data storage section (OSD memory) that stores OSD data, an OSD data dividing section (OSD processing section) that divides the OSD data stored in the OSD data storage section into columns or rows, a determining section (control unit 20) that determines, based on a result of the evaluation made by the evaluating section, whether to cause the OSD data dividing section to divide the OSD data into columns or rows, and a superimposing section (OSD processing section) that causes the OSD data dividing section to divide the OSD data based on the division determined by the determining section and superimposes the divided OSD data on a 3D formatted image.