A technique allows delivering content in a videoconference among a plurality of conferees in multiple quality levels. Content distributed from a multipoint control unit that is connected to an endpoint that delivers the content to receiving endpoints may have two or more quality levels. The quality level can be adapted to the capabilities of the receiving endpoints and the current quality of the connection that is used to deliver the content toward the receiving endpoints. The quality level associated with an endpoint may change during a session dynamically, adapting the delivery mode to changes in the condition of the connection between the receiving endpoints and the multipoint control unit.