The present disclosure relates to a method, device, terminal and server for replying a call. The method includes during the course of receiving an incoming call, sending a caller number to a yellow pages server when a number consistent with the caller number is not stored in a local address book, which determines a caller name corresponding to the caller number, receiving the caller name returned by the yellow pages server, determining whether a call reply operation is performed by a user, when the call replying operation is performed by the user, determining a designated grouping type corresponding to the caller number according to the caller name, determining a designated reply content matched with the designated grouping type according to a corresponding relationship between the grouping type and the reply content, and sending the designated reply content to the caller number.