A display device includes a display panel including gate lines which extends in a first direction, data lines which extends in a second direction, and sub-pixels connected to corresponding gate and data lines, a gate driver configured to drive the gate lines, a data driver configured to apply a gray-scale voltage to the data lines, and a timing controller configured to generate and apply control signals to the gate and data drivers, where a unit pixel of the display panel is defined by an even number of adjacent sub-pixels among the sub-pixels, each of the data lines is connected to corresponding sub-pixels of the sub-pixels, the data driver inverts a polarity of the gray-scale voltage every two data lines, and two adjacent sub-pixels in the unit pixel are applied with the gray-scale voltages having different polarities.