Disclosed are a terminal for increasing visual comfort sensation of a 3D object and a control method thereof. To this end, a control method of a terminal includes displaying the 3D content on a screen of the terminal. When a specific 3D object included in the 3D content moves in a specific direction on the screen, a rendering scheme of the specific 3D object is changed. The specific 3D object is displayed on the screen using the changed rendering scheme.