Search results may be yielded based on a search query. A search query inspired by a user may be received. Based on the search query, multiple search results each including links may be determined. The multiple search results may include a first search result that includes a link to a first digital instance that describes or embodies a first content item, and a second search result that includes a link to a second digital instance that describes or embodies a second content item. A perceived popularity may be assessed for each of the first and second content items. The perceived popularity may be a measure of the popularity of the first and second content items, and may be distinct from a popularity of the first and second digital instances. A presentation of the multiple search results may be determined based on the accessed perceived popularity.