Various arrangements are present for targeting content in a television distribution system. A multiregional television channel may be transmitted to television receivers. A plurality of regional television channels may also be transmitted. Each regional television channel of the plurality of regional television channels may be broadcast to geographically smaller regions than the multiregional television channel. Content among the regional television channels may vary. Data may be transmitted to the television receivers that causes the television receivers to output for presentation as a single television channel: content from the multiregional television channel and content from a regional television channel corresponding to the television receiver's location.