A method and apparatus for providing digital streaming media data to client devices via a digital media control room is described. The method may include receiving a request at a server computer system from a mobile device to join a digital media control room, where the digital media control room is a virtual location that provides access to digital media data of a real-world event captured by a plurality of different mobile devices. The method may also include locating one or more available media streams associated with the digital media control room that capture the real-world event as the real-world event occurs. The method may also include transmitting data indicative of the one or more available media streams to the mobile device.