Embodiments of the present application relate to a method, apparatus, and system for managing confidential information. The method includes accessing stored target information comprising a public part and a confidential part, wherein an identifier corresponds to the confidential part of the target information, outputting the public part of the target information and the corresponding identifier, wherein the public part of the target information comprises at least first address information, receiving location information and a to-be-recognized identifier, wherein the location information is associated with a current location of a mobile terminal, determining whether the location information is consistent with the first address information, and in the event that the location information is consistent with the first address information, sending the confidential part of the target information associated with the to-be-recognized identifier to the mobile terminal.