Embodiments of the present invention provide an application display method and apparatus. A second application that has an association relationship with an application (a first application) that is currently displayed on a terminal is acquired according to a stored association relationship between applications of the terminal, and the second application is displayed after the first application exits. That is, an application that a user expects to use is predicted according to the stored association relationship between the applications, and a large amount of sensor data of the terminal and external data do not need to be collected, thereby improving processing performance of the terminal.