Invention Grant
- Patent Title: Automatically inserting advertisements into source video content playback streams
- Patent Title (中): 自动将广告插入源视频内容回放流
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Application No.: US11626251Application Date: 2007-01-23
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Publication No.: US09554093B2Publication Date: 2017-01-24
- Inventor: Xian-Sheng Hua , Wei Lai , Wei-Ying Ma , Shipeng Li
- Applicant: Xian-Sheng Hua , Wei Lai , Wei-Ying Ma , Shipeng Li
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agency: Lee & Hayes, PLLC
- Agent Sandy Swain; Micky Minhas
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/173 ; H04N21/234 ; H04N21/2387 ; H04N21/472 ; H04N21/6587 ; H04N21/81
![Automatically inserting advertisements into source video content playback streams](/abs-image/US/2017/01/24/US09554093B2/abs.jpg.150x150.jpg)
Abstract:
Systems and methods for automatically inserting advertisements into source video content playback streams are described. In one aspect, the systems and methods communicate a source video content playback stream to a video player to present source video to a user. During playback of the source video, and in response to receipt of a request from the user to navigate portions of the source video (e.g., a user command to fast forward the source video, rewind the source video, or other action), the systems and methods dynamically define a video advertisement clip insertion point (e.g., and insertion point based on a current playback position). The systems and methods then insert a contextually relevant and/or targeted video advertisement clip into the playback stream for presentation to the user.
Public/Granted literature
- US20070204310A1 Automatically Inserting Advertisements into Source Video Content Playback Streams Public/Granted day:2007-08-30
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